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SEO stands for “Search Engine Optimization”. It is used to get traffic from the free, organic, natural, editorial search results shown on the search engine.

All major search engines such as Google, Bing, Yahoo follow a primary search result method. This shows the sites/ Links to sites the search engine considers most appropriate for the users. In this case payment isn’t involved. Join SEO Training in Chandigarh.
SEO is the process of improving the visibility of a site on the search engine result page.


There are basically two main areas of SEO: on-page and off-page.
  • On-page optimisation: This refers to the elements that consists the webpage. For example HTML Code, textual content and images.
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  • Off-page optimisation: This refers to the backlinks to the site which is being optimised from the relevant sites.

Types of SEO:

There are mainly two types of SEO. Black Hat SEO and White Hat SEO. There is a quite some difference in the approach and long term results of the two. Though most companies/websites with long-term, stable, and sustainable goals will tend to choose the White hat SEO.

White Hat SEO
Black Hat SEO
This consists of following methods which don’t conflict with the search engine guidelines.
This method exploits the weaknesses in algorithms or search engines to obtain high ranking. This is in direct conflict with the search engine optimisation guidelines.
Wholesomeness Level
Very Low
  • High quality content development
  • Website HTML optimization and restructuring
  • Link acquisition campaigns supported by high quality content and manual research and outreach.
  • Link spam
  • Keyword stuffing
  • Cloaking
  • Hidden text and hidden links.
What to Expect
Steady, gradual, but lasting growth in rankings.
Quick, unpredictable, and short-lasting growth in rankings.

Most of the search engine optimization companies, however, work in the grey area. This can also be called Grey Hat SEO. It may be due to design or client pressure.

SEO Services

A variety of SEO services exist that offer solutions for ranking issue and deficiencies. Depending on the goals and needs there are services that can be right for your website.

  • Website SEO Audit
  • On-Page SEO
  • SEO Content Development
  • Link Development
  • Code Optimization

How Is SEO Suitable?

SEO is often seen as a good way to advertise a website, by obtaining high ranking by the search engines, without spending money. But, as the search Engine Algorithms remain in constant flux, one should not be completely dependent upon this for marketing. Daily changes can be responsible to put a negative impact on website ranking and could even jeopardize the business. Though it can still contribute greatly to the marketing campaign of a company.

SEO is a long term process that requires a significant investment of time and treasure in order to obtain results.


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IN SEO two Techniques are used :- Black Hat White Hat
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